2 in 3 Americans make coffee at home daily.
Nearly half of those people use disposable single-cup brewers.
Kristy
56
“The Early Bird”
Business Owner
Husband and one kid at home
Jamie
24
“The Customer”
Trade Student
Lives with two roomates
Dave
30
“The Enthusiast”
Network Engineer
Works from home
Coffee Brewer: Drip Machine
Available time: ○○○
Values: Convenience and morning ritual
Kristy wakes up at 5:30 AM every day with the help of her coffee machine. The sound of the boiling water and the smell of the freshly brewed coffee makes it an easy transition into the morning, especially during the cold winter months.
Having a whole pot made is enough for her whole family to enjoy, even if it isn’t her favorite tasting coffee in the world.
Coffee Brewer: Drive-Thru Chain and Keurig
Available time: ○
Values: Time and socializing
On the days Jamie has school, she swings by the local coffee drive-thru first. The baristas know her and are always keen to ask about her life.
The days that she doesn’t go to school, she uses the household Keurig.
She doesn’t like that her coffee consumption produces a lot of waste, but doesn’t have a lot of time and values that they are both quick, predictable, and easy.
Coffee Brewer: Espresso Machine
Available time: ○○○○○
Values: Taste and process
David never has caffeine first thing in the morning anymore. He used to have terrible energy crashes when his routine was to drink multiple cups from a coffee machine right when he woke up.
These days he will either fire up his espresso machine after working for a couple of hours or make a pour-over by hand. These drinks leave him more satisfied and energized and are a nice break from his desk.
Popular Options
Coffee Drinkers
Drip Brewers
Have quality-of-life features like auto brewing
Usually produce mediocre coffee due to heating and basket issues
Cheap and simple machines
Make a large quantity of coffee
Espresso Machines
Require more time and practice to use
Benefit greatly from precisely ground beans
Expensive and complex but offer features like milk steaming
Produce one small, strong drink at a time
Single Serve Brewers
Typically use disposable coffee pods which are non-compostable
Are more costly than drip brewers
Produce low quality coffee
Are extremely predictable and easy to use
SiphonPro
Creating a bridge between enthusiasm and convenience.
Timer + Clock
Brew Basket
Water Tank
Heating Element
Water Tank
Boiler
Portafilter Basket
Steam Wand
Pump
Image Source: Research Gate
There are dozens of unique ways of brewing coffee, each with their own benefits.
Brewing Technology
Image Source: EPT Tech
Coffee engages all of our senses: smell, taste, touch, and even sight and sound.
Insights
Issues
Values
Quality
Waste
Mess
Overconsumption
Intimidation
Process + Ritual
Ease of Use
Siphon Tube
Brew Chamber
Removable Filter
Buttons
LEDs and Circuitboard
A Siphon Brewer Concept
Built in scales for dosing
Auto brewing timer
Open concept
Easy to use
Indicator LEDs show brew
strength and progression
16 Segment displays, able to display
any text or numerals
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CAD Iteration